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AngelMDBrand Identity Guidelines

AngelMD had a fairly consistent look but was in need of defining the brand. I took all of the various materials, channels and elements into account and wrote a brand guide so that the marketing and product team could follow along consistent brand standards. 

This in depth brand guide included everything from messaging, typography, colors and photography to web specific elements, icons and graphic elements.


Brand Development

Worked strategically to build an in depth brand book to align all departments across visual and messaging.


Worked with Creative Director to identify messaging tone among various audiences.

Digital Design

Made critical design decisions to define brand across all business verticals.