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Array Telecom SolutionsBranding & Website

Array Telecom Solutions was in need of a full brand from the ground up. My role was to lead the creative direction and development of the brand as well as hands-on design execution of all elements. The process began with a brief discovery meeting and went through a round of mood boards with multiple color palettes and logo options.

The brand evolved with the logo and color palette decisions. I created a mini brand style guide to define the brand moving forward. The next step in the process was to develop the full brand kit and then off to website design. The goal with the website design was to bring a lively look and feel while feeling techy but warm. Utilizing images of the ideal B2B demographic.

The website is currently with a developer.

Brand Development

Evaluated the client's industry to build a fresh brand in the telecommunications industry. This included the primary brand elements such as a logo, brand guide and website.

Logo Design

I wanted to create a unique brand mark with the letters from the brand name that can be used as a brand element throughout marketing materials.

Website Design

Creating an engaging online presence is a priority for this new business. The website needed to effectively illustrate the services that Array provides and how they stand apart from the competition.