Bonfils Blood CenterYou're Just Our Type Commercial
After Bonfils Blood Center’s rebrand in 2016, they were in need of TV commercials to coincide with the integrated advertising campaign. Bonfils’ marketing team collaborated with third-party videographers to create a commercial series that reflected their new brand and messaging.
My role was to collaborate with the internal team and vendor to build a storyboard for a :15 and :30 spot that accurately showed our brand. The brand messaging was around “You’re just our type.” This was shown in the video by defining a diverse audience and showing that no matter your gender, race or age you are just the type to support Bonfils. I also lead creative direction on-site during the video shoots.
These commercials ran for about a year on local Colorado Television stations resulting in a steady influx of donors to meet 2016/2017 monthly draw goals.