Bonfils Blood CenterDrive for Life XIX Event Branding
Drive for Life is the Colorado’s largest single day blood drive sponsored by the Denver Broncos. This project focused on event branding is an extensive marketing campaign and promotion including a variety of digital and print deliverables. From logo design to digital advertising and printed promotion items.
My role in this project was to design and management of all the creative deliverables in promotion and execution of this large event. I managed from creation of the designs to the logistics of ordering all of the print materials from various print vendors such as posters, flyers, invitations, vouchers, large and small scale signage, custom t-shirts, memorable pin and more. Also supporting all digital needs for the event such as emails, slideshow, digital advertising, social media images, website assets and landing page design.
Art Direction & Design
I lead all art direction and executed all design work for all pre promotion as well as day of event support. Deliverables: event logo, promotional posters, digital and print advertising, promotional items, day of materials, signage, on-screen graphics, booth deign and more.
Budget & Vendor Management
I managed print budgets up to $40,000 for 50+ items and worked directly with external vendors to order all promotional and print items within budget and coordinate internally for proper event preparation.
