Bonfils Blood Center refreshed their look and feel and messaging in 2015. They were in need of a fresh and clean look to communicate more efficiently with their audience. In efforts of increasing awareness of the brand, Bonfils marketing team launched a new brand and “You’re Just Our Type” campaign.
As a part of the creative team for this project, I worked closely with the Marketing and Communications Manager and Director as well as other marketing team members and an outside source to develop brand guidelines that consisted of a new look, imagery and messaging for Bonfils.
* This brand was live until Bonfils merged and rebranded with their parent company Vitalant (formerly Blood Systems Inc.) in Oct. of 2018.
Key Project Elements
- Creative Strategy
- Brand development and management
- Digital and Print Design