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Bonfils Blood CenterBranding & Website

Bonfils Blood Center refreshed their look and feel and messaging in 2015. They were in need of a fresh and clean look to communicate more efficiently with their audience. In efforts of increasing awareness of the brand, Bonfils marketing team launched a new brand and “You’re Just Our Type” campaign.

As a part of the creative team for this project, I worked closely with the Marketing and Communications Manager and Director as well as other marketing team members and an outside source to develop brand guidelines that consisted of a new look, imagery and messaging for Bonfils.

* This brand was live until Bonfils merged and rebranded with their parent company Vitalant (formerly Blood Systems Inc.) in Oct. of 2018.

Brand Development

Bonfils Blood Center was in need of a new brand refresh to spark the interest of the public and reeducate and get attention of prospective blood donors. This also included a new website design and refresh of all externaldigital platforms.

Marketing Collateral

There were hundreds of materials used across the organization that needed to be updated with the new design direction. I was the design lead in updating and rolling out all redesigned materials across 25 departments including.

Advertising Campaign

I managed all creative assets for advertising with Entercom Media to roll out the "You're Just Our Type" campaign across Colorado in multiple forms of media such as digital, billboard, TV, radio and social channels.