In 2015, was overhauled with a new platform and new look and feel. The goals of the site were to be more user friendly and visually appealing. I was the lead designer on the project and created the layout, designed all additional assets and helped implement the responsive site. I presented the ideas to upper-level management to get buy in from internal stakeholders for approval on the creative direction for the public facing site. I also worked closely with all members of the marketing team in generating the taxonomy, organization and brand new content and creative elements for the site.

This site was developed 100% in house. I worked with a developer throughout the entire project, providing them with organized photoshop ready files for easy coding. My art direction and vision for the site was achieved by the end result. As of course changes were made along the way internally and externally the changes were noticed.


  • Art Direction
  • Project Management
  • Website Design and Management

The “New” was awarded a PRSA award for best website design at the PRSA Awards 2015.

*This site is no longer live due to the rebranding of Bonfils Blood Center to Vitalant (2018).  

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