In my Art Director Role at Broadnet I have evolved the Broadnet and Access live brand throughout the external website and series of marketing and sales materials. In March of 2019, Broadnet released a full rebrand including new logo for the company and a series of product logos to bring cohesiveness to the marketing as a whole. These materials are used for business development and prospecting to initiate the sales cycle.

I was responsible for developing all aspects of the brand from logo creation. Among the logo and branding changes it was apparent that Broadnet needed a brand guide to outline the details of the design elements and truly create a brand. I wrote and designed the brand and brand guide from start to finish while taking feedback from internal stakeholders.