Macaroni GrillDinner & Lunch Menu Design
Macaroni Grill is a national chain Italian restaurant with locations all over the US. In the spring of 2020, Macaroni Grill was in a period of revamping their menu from the dishes to the design on their core dinner menu and regional lunch menu.
The client’s primary focus was to feature a clean and simple design but drawing attention to their Create your Own Pasta meal, while following their corporate brand guidelines. This menu was rolled out online in March 2020 and will be in restaurants later in 2020.
Brand Design
Macaroni Grill's brand guide includes a variety of typography choices and brand elements that were able to be translated into this menu design. This was distributed online and slowly rolling out in physical locations as they are opening post COVID-19 closings.
Print Design
This was a very in-depth layout project as there was a large about of text to be formatted on a specific size canvas. They were wanting to simplify the menu a bit with a strong emphasis on the "Crate your Own Pasta" menu offer.
