Google Cloud prides themselves in honoring their partners on an annual basis. In 2022, they announced a program called “Partner All-stars” to highlight and give thanks to their partners on an individual level. The project was a comprehensive campaign to provide assets and resources to announce the all-star winners by Google Cloud via an email and social campaign and the individuals themselves to promote their award. This project involved creating a consistent visual that was used throughout the program and honored each category of all-stars. As the lead creative, I drove the idea of the visual, executed a series of illustrations and managed the logistics of the technical aspects of the digital toolkit to provide to the all-star recipients.
The social posts by the recipients exceeded their expectations and had over 300+ posts on Twitter to announce their all-star status.