Optimum Sports PerformanceWebsite and Campaign
Optimum Sports Performance, a sports and fitness center based in Indiana, was about to launch a brand new location with a variety of new service offerings. With this exciting business venture coming, they knew they needed to upgrade their website and find a new audience. My role in this project was to manage and execute everything from initial concepts, creating customer journey paths to final web design and development.
Concept development
I worked with the CCO to create creative concepts with original photography for launch of their advertising campaign to gain new members at their new location.
Digital & Web Design
I lead the execution of all assets for initial ad campaign as well as website design.
Web Development
I managed the project from beginning to launch while working closely with contract developer to build website based on full scale designs.
