UpWest held their winter 2020 photography production in Alma Colorado. We had a packed 2.5 day shoot in a variety of locations to capture their winter product line of apparel and accessories. My role primarily was to art direct the secondary photographer in capturing product only shots focusing on the winter lifestyle and various features of the pieces. I also styled many shots involving their primary products and gift guide accessories. In addition to product focus I provided art direction for lifestyle photography as well as captured several images and videos for social media content for the client.

Photographs were used across all channels for UpWest’s winter campaign, website and social.