Broadnet
Sales Materials
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Following Broadnet’s rebrand, it was crucial to extend the refreshed identity across existing materials while developing new assets as needed. Over several months, I worked closely with cross-functional teams and my copywriting counterpart to assess our current marketing materials and identify gaps. Our goal was to equip the business development and account teams with the right tools to support new business efforts.
We implemented a phased rollout, allowing us to refine content and design for maximum clarity and impact. As the visual lead, I drove the creation of various materials, including sales documents, presentations, videos, and internal support assets. I also art-directed the development of all marketing collateral while managing and mentoring a Jr. Designer/Copywriter who contributed to our efforts.
Access Live Commercials
Access Live was Broadnet’s flagship product, and it needed stronger, more strategic sales support. Our goal was to create a series of compelling “commercials” that effectively communicated the product’s value proposition and resonated with key target audiences. This project was a deep dive from concept development and scriptwriting to storyboarding and final production. As the creative director and lead designer, I worked closely with internal teams and an external video production company to bring the vision to life.
Sales Ads and Docs
We built a comprehensive library of sales materials to support every stage of the business development cycle, including product- and feature-specific documents, case studies, presentations, and more. Additionally, we launched targeted advertising campaigns across various industries to reach our niche audience and drive new business opportunities.
Print Materials
We also extended the new brand to printed materials, equipping the sales team with polished, on-brand assets for in-person conferences and events.
Case Study Videos
We developed our case study videos using a templated approach, allowing for a repeatable and scalable process. For select videos, I captured original footage firsthand, creating a video kit and traveling to conduct on-site interviews with our clients. This ensured authentic, high-quality content that effectively highlighted their experiences and success stories.
Demo Video
Broadnet’s platform offers a range of unique functionalities and user experiences. The goal of this video was to provide a clear, engaging look at how the platform works and what it’s like to host a live event with Broadnet. I led the creative direction from start to finish—developing storyboards, collaborating with my copywriting partner through multiple script iterations, and overseeing both the on-site shoot and final production to ensure a polished, impactful result.
