Gravitas Wealth Planning
Brand Development and Website
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Gravitas Wealth Planning is an independent financial planning firm that needed a strong visual identity and distinct brand voice to effectively launch and attract new clients. This project encompassed everything from brand naming to logo design, along with website design and development, ensuring a cohesive and professional presence across all touch points.
Brand Development
The name and logo were designed to reflect the seriousness of taking control over financial decisions, while also capturing the professionalism and personal touch that the services offer. The brand direction was shaped by both my husband (the owner) and myself to embody his personality and create a connection with clients, as the services essentially sell a relationship with the owner.
Website Design and Development
The website evolved through several iterations, from bold and flashy to sleek and refined. Its primary goal was to clearly communicate the service offerings and provide a simple, intuitive pathway for users to take the next step. I custom-built the website in WordPress, ensuring a seamless and user-friendly experience.
Photoshoot
I led and directed a branded photoshoot to create original imagery that captured both the professionalism and personality of the business owner. These visuals were specifically crafted to enhance the website and marketing efforts, authentically representing the brand.
