mWISE by Mandiant
360 Marketing Campaign
Client:
Category:
Role:
Mandiant (part of Google Cloud) hosted its annual mWISE Cybersecurity Event in Denver, CO—an exclusive, highly specialized conference. Our strategy reflected this niche audience with targeted creative and media planning.
Over 4.5 months, I led the development of 1,000+ assets, including static and animated ads, video ads, interactive units, and social content. While the event brand and artwork were provided, we elevated the visuals and messaging to resonate with cybersecurity professionals. The following is just a snap shot of the vast amount of creative produced to promote this highly specialized event.
As Creative Lead, I collaborated with a senior copywriter, three designers, and cross-functional teams to shape the campaign—from conceptual direction to hands-on design and HTML animation.
Our work paid off: we exceeded the registration goal by 105%, making the event a huge success.
Digital Advertising
Our digital advertising strategy implemented a comprehensive 360-degree approach, spanning 10+ advertisers and 1,200+ ad placements. This included a mix of static and animated ads, emails and video ads, strategically deployed across cybersecurity-focused platforms with highly specialized targeting. The campaign was executed in six phases, each promoting distinct initiatives to maximize engagement and impact.
Video
Our advertising strategy included strategic video ad placements to enhance engagement. I collaborated with our copywriter to develop compelling storyboards and led the creative direction for six video concepts. Working closely with our motion designer/editor, I ensured seamless execution, bringing each video to life throughout the campaign.
OOH in Denver, CO
Due to a last-minute client request to utilize the remaining budget, we swiftly executed an out-of-home advertising campaign across the Denver metro area. In response, we produced 50+ ad units for Denver and Boulder, strategically placed on digital billboards before, during, and after the event to maximize visibility and impact.
