Ontinue
Brand and Website
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The Open Systems team needed to swiftly rebrand their new subsidiary ahead of the RSA Conference, where they aimed to debut their new identity. WHM rose to the challenge, crafting a name, full brand, and website—all within an ambitious 90-day timeline. As a lead creative on the project I worked tirelessly to help achieve this fast but beautiful brand development and website. Check out this quick case study video highlighting our role in bringing this vision to life.
Logo and Brand Development
I collaborated with multiple creative teams to develop a new logo, color palette, and full brand identity for the newly named company. Taking the lead on the client’s selected direction, I refined and expanded upon their vision—exploring multiple logo options and crafting key brand elements, all while ensuring a seamless translation to the web in real time.
Web Design and Dev
Given the fast turnaround, we created a comprehensive landing page to serve as an interim site while developing the brand and the larger strategic website. As the lead creative, I was responsible for designing the site while simultaneously building the brand identity—a unique and challenging experience. Collaborating closely with Ontinue’s newly appointed Creative Director, we crafted a brand that the leadership team was incredibly proud of. I also worked hand-in-hand with our production and development teams to ensure a seamless and fully functional launch.
After launch, I was our lead creative on the account and helped support ongoing website updates and brand support.
