Rakuten Rewards’ B2B business was undergoing a brand revamp, which included a complete website overhaul. When the internal team encountered roadblocks, they brought in WHM for assistance. I led this project, overseeing everything from art direction, responsive web design, and digital production to development prep and QA on the live site. I also had the privilege of being the main creative point of contact with the client, presenting work throughout the process along with collaborating directly with their internal creative team.
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The goal was to strategically stay within a limited budget while producing effective, reusable designs and ensuring a simple, intuitive user experience and straight forward development. I collaborated closely with our production lead to implement modular styles and elements, streamlining the development of key pages, case studies, and a blog system that would be easy for their team to maintain and update.